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Deputy Head of Media Relations - 12 months FTC

Date: Jul 20, 2021

Location: Watford, United Kingdom

Company: KPMG UK

1 year Fixed Term Contract


Location:
Any UK office considered. Hybrid working pattern anticipated, with travel to KPMG’s Canada Square office as needed.


Overview:
An exciting maternity cover opportunity has come up within KPMG UK in a senior PR role as Deputy Head of Media Relations. This collaborative role supports the KPMG Executive and Board members, as well as senior spokespeople working across the firm, on both proactive and reactive media relations and strategic counsel covering long-term profile-raising needs, media handling and issues management.


To perform effectively in this role requires a proactive and skilled approach in developing impactful, UK wide media campaigns while being adept at responding to media interest in our business. This is a fast-paced team where you’ll need to handle new situations quickly, gather facts and respond within a tight deadline. You’ll need to call upon all of your skills and experience to be able to make sound news judgements, often deputising for the Head of Media Relations, as well as supporting the wider Media Relations Team to deliver PR advice.


As the lead for PR across our Consulting, and Infrastructure, Government and Healthcare teams, day to day you’ll be working closely with senior spokespeople on reactive and proactive media handling, and collaborating with colleagues within the Communications Team to deliver integrated plans, as well as with marketing and the global firm.


The role also acts as the PR lead for our network of Vice Chairs, who are Board-level senior partners, giving them strategic advice to help them develop their external profile on the issues that matter most to the firm. This will involve coordinating different members of our Media Relations Team, as well as working across Corporate Affairs, to deliver their campaigns.


This role manages a small team, supports the running of the wider Media Relations Team and controls the budget for the PR activities the team undertakes each year.



Key requirements and experience:
- Team management experience: Prior team management experience, demonstrates a genuine passion for helping and coaching others to help them progress their careers.
- Able to act as a trusted advisor to senior stakeholders and build effective relationships: Providing both proactive and reactive media relations advice and strategic counsel covering long-term profile-raising needs.
- Demonstrates ability to make sound news judgements and factors this into decision making of the team, e.g. understanding of the wider business environment, political landscape and the impact actions can have on client relationships.
- Capable of creating impactful, innovative media campaigns linked to a long-term commercial strategy
- Demonstrates ability to lead on key firm issues, responding quickly to reactive press queries and juggling multiple tasks to deadlines
- Builds and maintains strong journalist relationships
- Experience working alongside agencies, industry bodies and other third-parties
- Previous budget management experience (forecasting, cost control, invoicing etc).
- Willingness to provide cover out of hours as required
- Demonstrates an ability to spot issues-led media opportunities ahead of time
- Experience in producing rapid reaction statements in response to media enquiries
- Demonstrates collaborative leadership style: Works closely with other parts of the KPMG business to deliver campaigns, including marketing, public affairs, digital, strategic and internal communications, as well as the global firm.
- Fluent English (written and verbal).
- Prioritises work activities to constraints of demand / budget while overcoming issues for competing demands from different stakeholders effectively.
- Acts a role model of the KPMG values


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