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Content Writer- Horizon - Assistant Manager

Date: Feb 16, 2021

Location: Reading, United Kingdom

Company: KPMG UK

***Looking for candidates in Watford,
Reading, Manchester, Leeds***



The Role:
This is an Assistant Manager position focusing on content. The individual will sit as part of our Marketing Centre of Expertise team and will manage the development and delivery of the content programme for our Mid-Market Horizon programme in conjunction with a team of marketing professionals across our campaign management function.
The Marketing Centre of Expertise (CoE) operates a matrix model of expertise in defined marketing capabilities and organised in clusters aligned to our business units. The CoE leads on marketing delivery, supports brand management, content development, digital enablement and provides account management to support the Marketing Business Partners (BPs). CoE teams are experts in specialised areas and are deeply involved in co-creation and delivery.

Content development is at the core of our new programme for our mid-market offering, Horizon. The role will have a focus on content writing and editorial synergy across the programme.

The role holder will work to ensure that content, creative assets and the usage of marketing channels support the delivery of the brief, meet our brand and regulatory requirements and they actively involve our business and marketing colleagues throughout their development to ensure buy-in, quality and effectiveness.


Description of the role:
- Drive the development and delivery of the Horizon content programme.
- Ensure content produced remains compelling, relevant, appealing and actionable for the target audience.
- Edit draft copy to make sure it conforms to our tone of voice, is accurate, interesting and actionable.
- Develop guidelines and templates to support content creation activities and coach colleagues in the principles of good writing.
- Ensure effective project management and budget control.
- Support the engagement of business and marketing stakeholders in the development and approval of activities.
- Constantly monitor results and tone of voice so you can optimise and suggest changes.
- Manage the requirements of our processes across deliverables including brand, risk and data management policies.
- Capture reporting and insights from the programme to enable our marketing effectiveness processes and suggest ideas for improvements to both campaign design and the development process
- Support the activation and internal engagement for campaigns including developing internal launch plans and communications.
Role dimensions:
- Leadership & Management
- This role will report to the Campaign Manager, Horizon.
- The individual will work alongside the Campaign Managers, colleagues across Campaign Management and the Marketing BPs.
Stakeholder Interaction & challenges:
- The ideal individual for this role will be energetic and organised, someone who enjoys taking on responsibility and making a positive contribution to the activities of the UK Marketing team.
- You will be highly-professional, able to work within budget to the exacting standards required in a leading professional services environment.
- You will be comfortable with running multiple projects at once, collaborating with Marketing BPs, our CoE and offshore team and the business to ensure delivery within timeframes and agreed budgets. You will be able to capture their feedback constructively to refine and improve our approach to Horizon marketing content with support from colleagues as required.
- Self-motivated and driven you will embrace opportunities to work independently but seek and advice and guidance from colleagues when needed.
- You will bring new thinking and ideas whilst being consistent in the application of our operational processes.
- You will understand the importance of good relationships both within and outside the organisation, using your influencing and negotiating skills to ensure that relationships with third parties work to the best advantage of KPMG, and to promote collaboration, understanding and positive contribution internally.
The Person
Core technical competencies:
- PR or Journalism experience, capable of generating excellent quality content at pace
- Experience of working to a content and marketing asset development process including web content, email campaigns, event communications, thought leadership and social media campaigns
- Able to communicate technical content and complex ideas in a lively and engaging way
- Strong editorial ability, able to catch grammatical and factual errors and drive thematic consistency
- Experience of engaging and interviewing business stakeholders
- Familiarity of using and creating editorial/brand/visual identity toolkits and guidelines
- Track record of content delivery essential and experience of B2B2C content creation desirable.
- Able to apply risk and compliance processes effectively
- Familiar with management and role of data in content tracking and able to produce campaign reports and apply client insights where relevantCore behavioural competencies
- You will be at heart of the delivery of world-class marketing for KPMG in the UK, able to effectively drive change through a complex matrix organisation and successfully embed our new operating model.
- Strong organisational skills, with the ability to manage multiple projects in a complex and matrix environment
- Excellent attention to detail and a commitment to developing high quality work
- Proactive and able to identify potential future issues or challenges and propose solutions to address them
- Balance the need for creativity and innovation with the consistent application of our business processes and risk management policies
- Enjoy an agile and flexible work environment with an ability to work with different teams, business areas and campaign types on an ongoing basis
- You will have excellent interpersonal skills, be a good communicator and embrace collaboration
- You will be able understand the commercial drivers for the business and identify how the content campaign is tasked to support these.
- You will be a capable and creative verbal and written communicator, able to present well to colleagues across both marketing and business teams
- You will be a good relationship-builder, creating useful networks internally and externally, and proactively use these contacts to resolve conflicts or challenges.
Expertise/ Technical role requirements:
- BA university degree or equivalent.
- Highly proficient in all MS Office packages.
- Knowledge of CRM and marketing campaign systems.
Skills:
- Good understanding of project management techniques for engaging content creation to ensure the Horizon Platform drives the desired user engagement/action.
- Excellent skills identifying, crafting and delivering information in succinct and engaging ways.
- Experience dealing with complex, sensitive and challenging projects.
- An excellent understanding of the external economic, business and political environment.
- Attention to detail and strong grammatical skills.
- Confidence, gravitas and experience to provide critical feedback and handle demanding senior stakeholders.
- Strong understanding of communication channels: intranet, video, digital and social.
- An ability to self-manage and prioritise across a wide variety of tasks.
- Comfortable in a complex and fluid work environment, with the ability to quickly integrate with other communication and corporate activities.


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