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Campaign Manager - Horizon

Date: May 14, 2021

Location: Reading, United Kingdom

Company: KPMG UK

***flexible on Location***

The Role

The Campaign Manager for Horizon will be a creatively-minded marketing generalist with experience of building and managing the delivery of Marketing programmes across the full range of activities encompassing both traditional and digital channels. The individual will sit as part of the Programme Management team in the Marketing Centre of Expertise (CoE).

As such, the individual will be responsible for working with Marketing Business Partners (BPs) to co-create and then deliver exciting new integrated end-to-end programmes designed both to improve the firm’s position in the market and to ensure consistency with KPMG’s ‘One Firm’ market-facing approach.

The Programme Management team provide dedicated support to their business area and are responsible for building a robust delivery plan and overseeing its development including assessing creative, developing content, messaging and supporting stakeholder communications to ensure the effective delivery of the marketing plan. They also provide account management to support the Marketing BPs.

Supporting and working alongside the Senior Campaign Manager for major programmes, the Campaign Manager will also take a lead on several projects and stakeholder relationships within the programme. The Horizon Platform is a new, go to market vehicle for the Mid-Market. As a portfolio business, Horizon aims to expand our reach in this market. The project has ambitious KPIs and this role will be expected to work with the BP to drive success of the programme.

The individual will also be responsible for leading and working within agile working teams based on resource availability from across the CoE and Operational Effectiveness Hub (OEH).
- Working closely with the Marketing BPs and Programme Management Senior Managers to develop and deploy marketing programmes
- Provide account management support to dedicated business areas (namely Horizon stakeholders and teams)
- Input and manage relevant elements of project management and resource allocation
- Develop marketing campaign plans to deliver against business objectives and campaign brief requirements
- Input to and support on delivery for media strategy, content narrative, creative development and agency management
- Deliver the internal engagement and launch campaign requirements of marketing programmes
- Coordinate teams from across the CoE, OEH, agency and third parties to ensure the effective delivery of campaigns
- Working with the relevant Senior Manager and Horizon teams to ensure marketing effectiveness to drive continuous campaign improvement and adherence to budget management framework
- Engage and manage business stakeholders to ensure we leverage the benefit and impact of marketing and event activities
- Acting as an ambassador as to the capabilities of the Marketing function to internal clients and stakeholders
Role dimensions

Leadership & Management

This role will report to the Senior Campaign Manager, ultimately reporting up to the Head of Marketing CoE.
The individual will be part of and lead virtual teams across the CoE and OEH to deliver specific campaigns.

Stakeholder Interaction & challenges
Above all, you will be a highly-organised and energetic individual, capable of delivery on time and within budget, taking care to monitor, evaluate and report on the success of each activity under the principle of continuous improvement.

You will be comfortable with running multiple projects at once, working with the Campaign Delivery and BP teams to ensure strong delivery, identifying areas for your focus and delegating or working and delivering through others where appropriate.

You will be adaptable, with good written and visual communication skills, capable of translating ideas into deliverables.

You will understand the importance of good relationships both within and outside the organisation, working closely and intuitively with Marketing colleagues, within the wider UK Marketing team, and other functions within KPMG.

Core technical competencies

- Expertise around marketing campaign development processes, managing budgets and assessing the effectiveness of marketing spend.
- Familiar with brand management, proposition development and principles for content and editorial strategies.
- Proficient with digital, event, content, performance marketing and account based marketing approaches and principles.
- Able to engage and manage stakeholder relationships throughout the campaign development process.
- Good at translating complex or technical themes into clear and compelling messaging for both internal and external audiences.
- Understanding of how marcomms can be adapted and tailored to address business objectives and marketing strategies – from enhancing brand, relationships or revenue-generating activities.
- Able to develop a good understanding of the business area, its commercial drivers and the role of marketing to enable these.
- Solid understanding of marketing in the digital space.

Core behavioural competencies
- Previous experience of marketing to mid-market, fast growth and privately held businesses or the interest and ability to become deeply engaged in the client issues, themes and broader market context for these businesses is essential to be successful in this role.
- You will display strong business acumen, working with business development to ensure marketing supports account development, identifying ‘gaps’ in KPMG’s knowledge and initiating strategies to fill them.
- You will be an intuitive team player and team leader with a diverse approach who enjoys using their practical coaching mindset to develop junior members of the marketing team
- You will be a strong communicator, able to listen, analyse and present complex concepts to a variety of audiences, both verbally and through clear and descriptive written work.
- You will take personal responsibility for making decisions, acting quickly to diffuse or prevent conflicts and able to share resources and information to create teamwork across functional boundaries.
- You will be commercial with a strong interest and commitment to help achieve the objectives of the firm.
- You will be a good influencer, good at engaging with senior stakeholders so that the value of marketing is understood, in the process developing lasting, mutually beneficial relationships with key KPMG and external stakeholders.

Expertise/ Technical role requirements:
- BA university degree or equivalent
- Professional marketing qualification (CIM) preferred
- Highly proficient in all MS Office packages
- Knowledge of CRM systems

- Proven experience of working in the marketing function of a large business organisation
- Creative and innovative with a strong grasp on existing and emerging digital technologies
- Inquisitive about the business, economic, political and social issues prevalent within the UK, Europe and internationally.
- You will also be able to offer constructive commentary on some of the firm’s marketing programmes for the Mid-Market as viewed from the public domain and offer suggestions as to how you might drive commercial success through marketing.

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