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Campaign Manager, Corporates

Date: Sep 24, 2021

Location: Reading, United Kingdom

Company: KPMG UK

Summary of Role Purpose:
The Campaign Manager for Corporates will be a creatively-minded marketing generalist with experience of building and managing the delivery of Marketing and Strategic Relationship programmes across the full range of activities encompassing both traditional and digital channels. The individual will sit as part of the Programme Management team in the Marketing Centre of Expertise.

As such, the individual will be responsible for working with Marketing BPs to co-create and then deliver exciting new integrated end-to-end programmes designed both to improve the firm’s position in the market and to ensure consistency with KPMG’s ‘One Firm’ market-facing approach.

The Programme Management team provide dedicated support to their business area and are responsible for building a robust delivery plan and overseeing its development including assessing creative, developing content, messaging and supporting stakeholder communications to ensure the effective delivery of the marketing plan. They also provide account management to support the Marketing Business Partners.

Supporting and working alongside the Senior Campaign Manager for major programmes, the Campaign Manager will also take a lead on a number projects and stakeholder relationships.

The individual will also be responsible for leading and working within agile working teams based on resource availability from across the CoE and Operational Effectiveness Hub (OEH).

Description of the role:
- Working closely with the Marketing Business Partners and Programme Management Senior Managers to develop and deploy marketing and strategic relationships programmes
- Provide account management support to dedicated business areas
- Input and manage relevant elements of project management and resource allocation
- Develop marketing campaign plans to deliver against business objectives and campaign brief requirements
- Input to and support on delivery for media strategy, content narrative, creative development and agency management
- Deliver the internal engagement and launch campaign requirements of marketing and strategic relationship programmes
- Coordinate teams from across the CoE, OEH, agency and third parties to ensure the effective delivery of campaigns
- Working with the relevant Senior Manager to ensure marketing effectiveness and adherence to budget management framework.
- Engage and manage business stakeholders to ensure we leverage the benefit and impact of marketing and event activities
- Acting as an ambassador as to the capabilities of the Marketing function to internal clients and stakeholders
The Person
Core technical competencies

- Expertise around marketing campaign development processes, managing budgets and assessing the effectiveness of marketing spend.
- Familiar with brand management, proposition development and principles for content and editorial strategies.
- Proficient with digital, event, content, performance marketing and account based marketing approaches and principles.
- Able to engage and manage stakeholder relationships throughout the campaign development process.
- Good at translating complex or technical themes into clear and compelling messaging for both internal and external audiences.
- Understanding of how marcomms can be adapted and tailored to address business objectives and marketing strategies – from enhancing brand, relationships or revenue-generating activities.
- Able to develop a good understanding of the business area, its commercial drivers and the role of marketing to enable these.
- Core behavioural competencies
- Previous experience of marketing to large and multinational corporates (B2B and B2C sectors) or the interest and ability to become deeply engaged in the client issues, themes and broader market context for these businesses is essential to be successful in this role.
- You will display strong business acumen, working with business development to ensure marketing supports account development, identifying ‘gaps’ in KPMG’s knowledge and initiating strategies to fill them.
- You will be an intuitive team player and team leader with a diverse approach who enjoys using their practical coaching mindset to develop junior members of the marketing team
- You will be a strong communicator, able to listen, analyse and present complex concepts to a variety of audiences, both verbally and through clear and descriptive written work.
- You will take personal responsibility for making decisions, acting quickly to diffuse or prevent conflicts and able to share resources and information to create teamwork across functional boundaries.
- You will be commercial with a strong interest and commitment to help achieve the objectives of the firm.
- You will be a good influencer, good at engaging with senior stakeholders so that the value of marketing is understood, in the process developing lasting, mutually beneficial relationships with key KPMG and external stakeholders.
Expertise/ Technical role requirements:
- BA university degree or equivalent
- Professional marketing qualification (CIM) preferred
- Highly proficient in all MS Office packages
- Knowledge of CRM systems
- Proven experience of working in the marketing function of a large business organisation
- Previous experience of marketing in a professional services organisation is highly desirable
- Creative and innovative with a strong grasp on existing and emerging digital technologies
- Inquisitive about the business, economic, political and social issues prevalent within the UK, Europe and internationally.
- You will also be able to offer constructive commentary on some of the firm’s marketing programmes for large and multinational corporate as viewed from the public domain and offer suggestions as to how you might drive commercial success through marketing.

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