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Campaign Executive

Date: Sep 9, 2021

Location: Reading, United Kingdom

Company: KPMG UK

Summary of Role Purpose:
The Campaign Executive position will focus on campaign delivery. The individual will sit as part of the newly established Marketing Centre of Expertise team and will support the management and development of our marketing programmes in conjunction with a team of marketing professionals across our Campaign Management function.

The Marketing Centre of Expertise (CoE) operates a matrix model of expertise in defined marketing capabilities and organised in clusters aligned to our business units. The CoE leads on marketing delivery, supports brand management, digital enablement and also provides account management to support the Marketing Business Partners (BP). CoE teams are experts in specialised areas and are deeply involved in co-creation and delivery.

Campaign delivery is at the core of our new operating model for marketing. The Campaign Executive will support the project management of our campaigns by delivering our creative, data, digital and content development processes.

The role holder will manage projects to ensure that content, creative assets and the usage of marketing channels support the delivery of the brief, meet our brand and regulatory requirements and they actively involve our business and marketing colleagues throughout their development to ensure buy-in, quality and effectiveness.

You will have the ability to work on activities across multiple stakeholders, channels, programmes and activities ensuring that your work and focus aligns to the relevant project timelines and any issues or challenges are flagged to the relevant colleagues in a timely and effective way.

The role will include engagement and interaction with business stakeholders, marketing agencies and colleagues across the marketing function to capture their input, feedback and work to ensure their buy-in throughout the campaign development process.

Description of the role:
- Support the development of our marketing programmes with a focus on project coordination, completing process requirements and required documentation and reporting.
- Contribute and drive the delivery of creative development, data, digital and media processes input to, collate and manage the distribution of agency briefs, data and client insights.
- Manage the application of business feedback and amendments to campaign assets and identify areas of conflict or concern to Campaign Managers and relevant stakeholders.
- Deliver campaign financial processes including PO management, reconciliation and campaign spend forecasts.
- Coordinate and arrange collaboration with agency partners and other marketing teams including booking in relevant support requests.
- Deliver the requirements of our brand and regulatory processes across deliverables including brand, risk and data management policies.
- Extract and arrange for the submission of campaign reporting, CRM data management and third party data sources including client insights and competitor activity.
- Lead on the deployment of internal launch plans and communications for marketing campaigns.
Stakeholder Interaction & challenges:
The ideal individual for this role will be energetic and highly-organised, someone who enjoys taking on responsibility and making a positive contribution to the activities of the UK Marketing team.

You will be professional, able to work within budget to the exacting standards required in a leading professional services environment.

Proactively engaging with business teams and senior stakeholders you will be able contribute to conversations around business feedback and how the campaign and the resources supporting its development can respond to address this feedback effectively.

Bringing initiative and drive you will be comfortable working independently but seek and advice and guidance from colleagues when needed.

You will understand the importance of good relationships both within and outside the organisation, using your influencing and negotiating skills to ensure that relationships with third parties work to the best advantage of KPMG, and to promote collaboration, understanding and positive contribution internally.


The Person
Core technical competencies

- Marketing project management experience
- Experience of the development process for marketing campaigns including content, digital campaigns, event communications and social media including agency management
- Stakeholder engagement including business contacts and agency partners
- Administrative skills for key marketing process including budget, meeting management and coordination
- Familiarity of using brand visual identity toolkits and guidelines
- Effective written communicator and able to contribute to messaging development and review
- Able to apply risk and compliance processes effectively
- Understand the role of data for marketing and comfortable managing data and using Excel as part of campaign reporting and targeting
- Experience with marketing platforms and tools including management and setting up campaigns in solutions such as Salesforce, Marketo or Adobe.
Core behavioural competencies
You will be at heart of the delivery of world-class marketing for KPMG in the UK, able to effectively drive change through a complex matrix organisation and successfully embed our new operating model.
- Effective organisational skills, with the ability to manage multiple projects in a complex and matrix environment
- Good attention to detail and a commitment to developing high quality work
- Proactive and able to identify potential future issues or challenges, working as part of a team to address them
- Balance creativity and innovation our business processes and risk management policies
- Enjoy an agile and flexible work environment with an ability to work with different teams, business areas and campaign types on an ongoing basis
- You will have strong interpersonal skills, be a good communicator and embrace collaboration
- You will be inquisitive around the commercial drivers for the business and how the marketing campaign is tasked to support these.
- You will be a capable and creative verbal and written communicator, comfortable discussing activity with colleagues across both marketing and business teams
- You will understand the need to build good relationships, creating useful networks internally and externally, and proactively use these contacts to support you in resolving conflicts or challenges.
Expertise/ Technical role requirements:
- BA university degree or equivalent
- Completed or working towards a professional marketing qualification (CIM) preferred.
- Experience of B2B marketing.
- Highly proficient in all MS Office packages
- Knowledge of CRM and marketing campaign systems
Skills:
- Understanding of project management techniques
- Marketing campaign skills including digital marketing
- Understanding of budgeting and forecasting
- Creative skills including reviewing copy and visual/image selection
- You will also be able to offer constructive commentary on some of the firm’s key marketing programmes as viewed from the public domain



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