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Senior PR Manager - ESG (UK wide location base)

Date: Jul 11, 2021

Location: Manchester, United Kingdom

Company: KPMG UK

Please note - this role can be based at any of our UK regional office locations outside London

An exciting opportunity has come up within KPMG UK’s Media Relations Team to undertake a senior PR manager role leading the firm’s media relations for Environmental, Social and Governance (ESG), and the firm’s Energy and Natural Resources practice. They will also be responsible for leading the firm’s UK media presence at COP26.

The Role

We are looking for an individual who is proactive and thrives on developing impactful, UK wide media campaigns, which connect with relevant audiences. You will have proven experience of delivering ESG campaigns, understand each pillar of ESG and the metrics and issues that relate to them. You will be able to evidence this at interview

You will also be adept at responding to media interest in our business and be confident to gather the facts and respond within tight deadlines.

You will also be assigned other areas of the firm as required and deputise for senior colleagues.

This role also has people management responsibilities and reviewing and signing off other team members’ work. We are looking for someone who has a real interest in people and helping others to develop their experience and progress their careers.

Experience required

The successful individual will:
- have proven experience in delivering ESG PR campaigns
- be a trusted advisor to senior stakeholders, and provide both proactive and reactive media relations advice and strategic counsel covering long-term profile-raising needs
- thrive on creating impactful media campaigns linked to a long-term commercial strategy
- have the ability to respond quickly to reactive press queries and juggle multiple issues without missing deadlines
- have strong journalist relationships
- understand the value of reporting, monitoring and analysing press coverage to plan for future activity
- have managed people in previous roles
- have managed and worked alongside agencies, industry bodies and other third-parties
- be adept at creating opportunities out of third-party activity and identifying proactive media relations activities
- be confident to deputise for senior colleagues to advise on corporate issues
- delegate work to colleagues and overseeing it to ensure deadlines are met

Expected skills and behaviours for the role

- understanding of the wider business environment, political landscape and the impact actions can have on client relationships
- evidence of an ability to spot issues-led media opportunities ahead of time
- ability to produce rapid reaction statements in response to media enquiries
- ability to work hand-in-hand with other parts of the KPMG business to deliver campaigns, including marketing, public affairs, digital, strategic and internal communications.
- comfort advising senior stakeholders with often competing demands
- willingness to innovate
- be a role model for junior staff, coaching and supporting them to meet their career aims
- adherence to KPMG’s values


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