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Student Recruitment Marketing Senior Manager (9 month FTC)

Date: Apr 4, 2019

Location: London, United Kingdom

Company: KPMG UK

AutoReq ID141907BR
Job TitleStudent Recruitment Marketing Senior Manager (9 month FTC)
CountryUnited Kingdom
FunctionKPMG Business Services
Service LinePeople
Service Line InformationWe believe working in our People community is an exciting and challenging environment in which to develop your career. We offer a wide range of opportunities across all areas of HR, where our people are highly respected by our clients, not only in the UK, but also across our growing European integrated practice.

KPMG OverviewKPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job Description
KPMG’s Student Recruitment team are responsible for leading and delivering the Firm’s recruitment strategy for student hires; Apprentices, Undergraduates and Graduates. The Brand and Attraction team ensure that KPMG engages and attracts diverse student talent, builds brand reputation and meets the firm’s ambitions to be a magnet for talent.

Please note this role is offered on a 9 month fixed term contract basis.

Reporting to the Head of Brand and Attraction, the Student Recruitment Marketing Senior Manager will play a strategic role in setting the plan for brand and attraction design/delivery projects related to KPMG’s Student Recruitment Class of 2020 creative proposition and overall attraction plan. Our aim is to excite and inspire diverse top student talent to engage with our brand, through targeted marketing initiatives and improve quality applications.

The role will suit an experienced future-focused expert, who has a deep understanding of EVP and stays abreast of the latest attraction strategies particularly, video, digital and social technologies. It also requires someone able to communicate compelling and well-thought out brand and attraction solutions to complex problems presented to senior stakeholders.

Deliverables and Accountability:

Creative and Attraction Strategy and Planning

- Drive strategy and execution of creative approach, content, channel strategy and event materials (working in collaboration with Student Recruitment Outreach colleagues) across engagement and recruitment needs and to meet short and long term business goals.
- Strong capability in writing clear and effective creative marketing briefs.
- Effective leader in managing the development of creative propositions, messaging and creative activation process to ensure deliverables are high quality and meet brand objectives, whilst all business consultations and approvals are smoothly delivered.
- Drive commitment to meeting Inclusion, Diversity and Social Equality and STEM targets through impactful and innovative targeted attraction solutions and consistent reinforcement of key messages with stakeholders.
- Intelligent use of data and user research to inform strategic plan and leverage for business case purpose and demonstration of value-add.

Market and Internal Profile

- KPMG brand guardian.
- Develop external profile to offer thought leadership, gather market knowledge around competitor activity and industry trends, and share this information appropriately.
- Act as ambassador for KPMG through effective networking and social media.


- As member of the Student Recruitment Management Team you must be able to communicate a compelling vision and a role model inspiring the team to performance excellence.

Essential Skills and Experience

- An employer brand and attraction specialist with deep technical knowledge of the student recruitment market and a strong track record of delivering quality-led Student Recruitment engagement and recruitment brand and attraction solutions either within fast-paced, complex organisations (professional services an advantage); or specialist marketing agencies.
- Proven track record of delivering on core messaging, positioning and value proposition (EVP) materials.
- Solid experience in leading on complex, integrated and cross-functional (PR, Internal Comms, and Corporate Marketing etc.) strategic marketing initiatives.
- Excellent communication skills: high impact persuasive communicator who can successfully manage a diverse group of senior stakeholders often with conflicting requirements.
- Ability to design compelling and clear business cases for new idea/change plan adoption, with value linked to business objectives at the core.
- Established network and market awareness (competitor activity, products, services and suppliers) to provide competitive advantage.
- Collaborative leader and team-player: including driving inclusion, leading by example, seeking continuous improvement from self and others and holding others accountable for performance.
- Flexible and resilient: demonstrates innovation in approach to problem solving and delivering service; able to adapt to an ever changing landscape, responding to commercial needs whilst driving for continuous improvement.
- Degree and/or professional qualification in a related field preferred.


- The role will be based in our London office, with flexible working options available for discussion including working from home.

Our DealIf the chance to work with interesting clients and innovative technology wasn’t rewarding enough, we’ll motivate you in other ways too. At KPMG you can expect real responsibilities and opportunities to grow professionally.

‘Our Deal’ sets out all the different ways you’ll be rewarded at KPMG. Among other things you can benefit from honest conversations about your career as well as a range of other rewards. In all these ways and more, we have created an environment that can bring out the best in you.

Flexible WorkingWhile some of our client-facing professionals can be required to travel regularly, and at times be based at client sites, we are supportive where possible of helping you to achieve a balance between your home and work demands.

We are happy to discuss individual requirements and our range of flexible working arrangements could be of interest. Furthermore, as part of the recruitment process, we can put you in touch with people who work flexibly so you can understand from them what our culture is like.

Applying with a DisabilityKPMG are proud to be an inclusive, equal opportunity employer and we seek to attract and retain the best people from the widest possible talent pool. As a member of the Business Disability Forum we're committed to ensuring that you are treated fairly throughout our Recruitment Process. Should you be successful after the initial application stage, please discuss any reasonable adjustments that you may require, with your recruitment contact.

KPMG's commitment to diversity

We are proud of the value we place on individuality; we want you to bring your full self to work and truly maximise your potential. We believe that your individuality helps us to deliver the best results for our clients. Diversity of background, diversity of experience, diversity of perspective - that's the KPMG difference. But, don't take our word for it, find out more about diversity at KPMG.

Returning to work after a break
At KPMG, we appreciate that returning to work after an extended career break can be daunting. We understand that those with experience who have taken a career break have a wealth of experience and knowledge to offer our organisation, which helps us to achieve our business goals. We will support you to refresh your skills, develop your confidence and provide a supportive network across the firm to help you best integrate into the working environment. This role welcomes applications for individuals who have been out of work for 18 months or more and who have previous relevant experience.

Policy for Agencies

KPMG has a commitment to sourcing candidates directly and as such we do not accept speculative CV’s from agencies. Please check here to see our policy on agencies: Policy

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