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Senior Media Relations Manager – Financial Services and Corporates

Date: Apr 3, 2021

Location: London, United Kingdom

Company: KPMG UK

Please note: This role is part of a job share - so will be 3 days per week; Wednesday to Friday.


An exciting opportunity has come up within KPMG’s Media Relations team to shape the direction of the firm’s PR for its financial services sector and corporates business. This is a job share role, working Wednesday to Friday.


The postholder will work closely with KPMG’s Head of Financial Services and Head of Corporates, helping them to build their profiles across both traditional and social media and devising PR strategies for their business areas, which are closely aligned to the commercial priorities of the firm.


The successful candidate will work closely with their job share and the PR assistant manager for financial services to provide strategic direction and support to deliver campaigns aligned to the biggest commercial opportunities for our firm. They will also provide guidance to the Media Relations managers working on corporates, making the most of material produced and reducing duplication.


KPMG has a busy media relations team who deal with a wide range of proactive and reactive media opportunities on a daily basis. This role will give a senior PR professional access to a wide range of internal stakeholders from the Board and senior partners to marketing, corporate responsibility and internal communications colleagues. The role holder will be expected to engage with these individuals to ensure KPMG’s viewpoints, thought leadership, insights and analysis are promptly and widely disseminated via a broad mix of communications channels.



Relevant experience
- Knowledge of the financial services sector
- Extensive experience of working with senior leaders in large, complex organisations
- Experience of working alongside, or managing, agencies
- People management and experience of coaching colleagues to succeed
- A strong network of media contacts across national and trade titles
- Adept at building spokespeople’s profiles across all media, including social
- Providing advice to senior stakeholders for proactive and reactive media relations and strategic counsel covering long-term profile raising needs
- Creating opportunities out of third-party activity and identifying proactive media relations activities
- Reporting, monitoring and analysing coverage to plan for future activity
- Deputising for senior colleagues to advise on corporate issues
- Delegating work to colleagues and overseeing it to ensure deadlines are met

Expected skills and behaviours for the role
- Ability to plan long term proactive campaigns to build key spokespeople’s profiles in the press on key commercial issues
- Understanding of the wider business environment and the impact actions can have on client relationships
- Evidence of an ability to spot issues-led media opportunities ahead of time
- Ability to produce rapid reaction statements to capitalise on breaking news issues
- Comfort advising senior stakeholders with often competing demands
- Willingness to innovate
- Live, and be an advocate of, the KPMG values
- Willingness to lead on firm wide reputational campaigns, working closely with the head of communications and head of media relations


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