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Senior Manager - Corporate Media and Reputation Management
Date: Sep 4, 2019
Location: London, United Kingdom
Company: KPMG UK
The Corporate Affairs function at KPMG is responsible for protecting and strengthening the firm’s reputation, for securing its policy interests, for ensuring it acts in accordance with our purpose and values, alongside providing partners and staff with the information they need to effectively engage their own internal and external stakeholders.
It does this by ensuring that KPMGI has sufficient and timely oversight of reputation management and by working closely with our network to ensure that opportunities and challenges are identified early and successfully managed with internal and external stakeholders.
Role summary
The successful candidate is responsible for managing the upside and downside of reputational opportunities and challenges. In particular:
• Issues management: working closely with member firms and global colleagues, the incumbent will ensure that KPMGI has early linesight of emerging issues that may positively or negatively impact our reputation and ensure that these are effectively communicated to leadership to inform decision-making.
• Managing reputational issues: working with colleagues across the business, the incumbent will advise, build and execute on a communications strategy. This will mean working with third-parties and liaising with KPMG subject matter experts, to ensure that a comprehensive stakeholder engagement plan is built and delivered.
• Public policy: the incumbent will work closely with other colleagues in the Corporate Affairs team, using and adapting agreed public policy positions to better support our short- and long-term responses to market developments.
• Building network and member firm resilience: the incumbent will also work to ensure that our global functions and member firms are prepared for and have sufficient plans in place for dealing with reputation management. The role requires assessing and, as needed, devising strategies for increasing member firms’ capacity and capability for managing their reputation, ensuring that all relevant lessons are learnt and appropriately disseminated.
• Ensuring alignment between issues and go-to-market communications: ensuring that KPMG has an authentic and authoritative voice in the marketplace and that what we say to our people internally, and our stakeholders externally, reflects the nature of the opportunities and challenges we, and the Big Four, face in the marketplace
Key Accountabilities
• Working to develop and deploy communication strategies for our most pressing reputational issues.
• Ensuring KPMGI and member firms are adequately prepared to effectively deal with issues management.
• Working with KPMGI and member firm colleagues to ensure that issues and go-to-market communications are aligned and that lessons are learnt.
Key activities and deliverables
Issues management
Ensure KPMGI and member firms are adequately prepared to effectively deal with market developments.
• Work closely with member firms to ensure KPMGI has early sight of emerging opportunities and challenges and for developing the accompanying handling strategy.
• Work collaboratively with member firms to co-create and co-develop material that meets member firm needs, whilst ensuring the network’s interests are protected.
Reputational management
Adequately prepare for and manage reputation on behalf of the firm
• Ensure KPMGI and member firms are suitably prepared for and have sufficient plans in place for dealing with reputational matters.
• Assess and devise strategies for increasing member firms’ capacity and capability or managing market developments, ensuring all relevant lessons are learnt and appropriately disseminated.
People Leadership
Overall responsibility for building and delivering the global resource plan required to deliver our reputation management program:
• Develop staffing profiles/job descriptions and manage talent recruitment.
• Perform required people leadership activities for direct and in-direct teams (e.g. performance management, development, compensation etc).
Compliance & Risk
Adherence to KPMG risk management and policy requirements.
Technical Skills & Qualifications
• A strong understanding of strategic communications practices, methodologies and trends – with a particular focus on PR reputation management.
• A strong understanding of traditional media, digital and social platforms to achieve communications objectives.
• Advanced coaching, influencing and facilitation skills.
• Exceptional communication and presentation skills, with public relations experience.
• Bachelor’s degree in business administration, journalism, media studies, issues management, public relations or a related field.
• Professional post-graduate qualification preferred.
Experience & Knowledge required
• Significant leadership experience in reputation management related communications, demonstrating a breadth of understanding of the corporate affairs agenda.
• Experience working in a complex international or diverse cross-cultural environment, ideally gained in a professional services firm.
• A track record of development of and implementing forward-thinking communication approaches to strategic opportunities and challenges that have a lasting impact on the organisation and its operating performance.
• Experience of transformational change within organisations or teams arising from the introduction of new processes, ideally with experience of managed collaboration to effect the transformation.
• Comfortable with complexity and finding a new path or solution, coupled with strong business acumen.
• Strong influencing skills, an ability to articulate clear, compelling ideas and to persuade others to take action.
• Confident and effective interacting with senior business leaders.
• Collaborative and with the ability to establish and build strong, professional relationships both internally and externally.
• Strong leadership skills and team and people development skills, role modelling ethical and collaborative working, and able to foster a creative and inclusive working environment.
• Strong client service orientation.
• Unflappable and non-judgemental.
• Experience of having worked with legal and risk teams.
• Willingness to travel internationally, often at short-notice.
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