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CRM Platform Architect

Date: Nov 24, 2020

Location: London, United Kingdom

Company: KPMG UK

The Role

The role of the Sales & Marketing Platform Architect is to develop the UK Firm’s technology strategy for Sales & Marketing and translate this into a roadmap that determines our investment priorities and transformation portfolio. The technology strategy needs to promote a seamless, end-to-end customer and employee experience by enabling the efficient creation and modification of effective and reusable technology components. In particular, the strategy should promote the use of modern, Cloud-based technologies; support typical Sales & Marketing use cases; create an operating model that satisfies the demands of the business for design, development, testing and release of new technologies; and establish a catalogue that supports the reuse of new technology components, whilst targeting legacy applications and technology for decommissioning. The Sales & Marketing Platform Architect should also help to execute and govern the strategy, by helping solution architects and projects to design solutions that are fit for purpose and conform to our standards and patterns.

The Person

You will need to maintain your core knowledge of Sales & Marketing platforms, wider technology trends and the KPMG technology ecosystem; build Sales & Marketing roadmaps and solutions; and govern relevant technology choices within the Firm.

Core knowledge

• Maintain a high level of technical knowledge incl. current, emerging and future technology market trends and their impact on the business
• Develop and maintain expert knowledge of KPMG’s technology ecosystem, incl. the main applications and technologies that interact with Sales & Marketing technologies
• If required, provide advice to and/or seek to learn from other Member Firms, client teams and/or clients that are seeking to implement or improve their use of Sales & Marketing applications
Roadmaps & solutions
• Build and maintain the Sales & Marketing technology roadmap and architecture for KPMG assets, working with Capability CTOs, and business and technical SMEs where relevant
• Ensure that Capability roadmaps are aligned to the Sales & Marketing strategy, and coherent with those of other Capabilities and technology domain roadmaps
• Work with Capability CTOs, technical SMEs and specific projects to analyse and translate business requirements into technical requirements, ensuring that these are feasible
• Ensure that Solution Architects produce designs that are fit for purpose, adhere to relevant standards and patterns, leverage reusable components, and are coherent with wider KPMG technology domains
• Contribute to the selection of specific Sales & Marketing technologies
• Influence business and technology stakeholders to adopt the right technology solutions
• Support the design and implementation of operating models that improve the design and delivery of successful Sales & Marketing deployments
• Escalate risks, issues and critical dependencies to the appropriate leaders as required to ensure the successful delivery of the strategy Technology governance
• Help to establish, and participate in, the technology assurance process, building reference models and ensuring that standards, patterns and reusable components are enforced
• Ensure that legacy technology is decommissioned to manage and reduce technical debt
• Support the selection and implementation of enterprise architecture tools that help to accelerate and govern technology initiatives
Knowledge, Skills & Qualifications

Essential (Sales & Marketing)

• Expert knowledge of Microsoft Dynamics and/or Salesforce
• Good knowledge of Sales & Marketing processes, e.g. whitespace mgmt, demand creation, account planning and segmentation, proposals and bids, pricing, contract mgmt, and sales performance mgmt
• Must have significant experience in Sales & Marketing platform implementation with demonstrable experience acting as a technical lead
• Design of complex integrations between Sales & Marketing platforms and other enterprise solutions using SSO, SAML, SSL, Web Services, LDAP, JDBC, ODBC, REST, SCP (Secure Copy Protocol) and SFTP
Essential (Other)
• Experience of working with Agile SDLC (Software Development Lifecycle Management) methods
• Understanding of common business analysis techniques and approaches
• Able to explain technical concepts to a non-technical audience in a way that is relevant, easy to consume and compelling
• A high level of general, technical knowledge incl. current, emerging and future technology market trends and their impact on business
• Good understanding of project management concepts, incl. Gantt charts/plans, risks, assumptions and dependencies, etc.
• Good oral and written communication skills
• Good interpersonal and leadership skills
• Ability to leverage networks in KPMG, e.g. to tap into additional expertise if required
• Comfortable working with ambiguity at the beginning of projects, with ability to provide clarity of direction despite this

Desirable
• Good knolwedge of other Sales & Marketing applications, e.g. Introhive, DocuSign, Oracle NetSuite, SAS
• Experience of leading offshore teams
• Practical understanding of GDPR and ISO 27001
• Qualified in ITIL and TOGAF (The Open Group Architecture Framework)
• Bachelor’s degree


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