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Media Relations Manager

Date: Feb 14, 2021

Location: London, United Kingdom

Company: KPMG UK

This is an exciting role leading on amplifying the firm’s technology offerings, from AI to cyber security, and working with senior leaders at KPMG to produce and deliver a coordinated media strategy that builds our profile in both the national and trade media.

The successful candidate will also manage the PR strategy for the firm’s busy media and telecoms and transport teams. This will involve engaging with a range of stakeholders both within KPMG and externally to deliver proactive PR campaigns, building relationships with key members of the trade and national media; and being sensitive to emerging risks.

They will also lead the PR for our Sports Advisory team, working on projects such as KPMG’s Football Benchmark, which assesses the business performance of football clubs and estimates players' market values.
This role sits within the Media Relations team, which is part of the Corporate Affairs function at KPMG. The team manages the firm’s relationship with the media and other external stakeholders: proactively pitching stories in line with the firm’s strategic priorities and managing reactive risk issues and public interest in the firm.

The successful candidate will:
- Lead and deliver a creative PR strategy for technology (including digital transformation, AI, cyber, CIO advisory) that is aligned to the firm’s commercial objectives.
- Work with our senior stakeholders across TMT, transport and sports advisory to deliver positive press coverage and protect the firm’s brand.
- Communicate confidently with a range of senior stakeholders both internally and externally.
- Demonstrate sound news judgment and media handling, excellent contacts and the ability to use initiative on a wide variety of issues and topics.
- The successful candidate will also live, and be an advocate of, the KPMG values.
Qualifications and Skills
- A background in a relatable PR role either in agency or in-house
- Experience in technology PR is desirable
- Experience of managing senior stakeholders
- An ability to manage many competing demands and to prioritise effectively
- A familiarity with, or willingness to learn about, the issues affecting KPMG and our clients
- Excellent oral and written communication skills – able to tailor style and approach for different audiences
- An understanding of our key media audiences and how to engage with them
- Experience of managing risk
- The ability to manage media relations within a services environment
- Excellent networking skills

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