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Marketing Assistant Manager/Executive - 12 month FTC

Date: Mar 15, 2019

Location: London, United Kingdom

Company: KPMG UK

AutoReq ID143045BR
Job TitleMarketing Assistant Manager/Executive - 12 month FTC
CountryUnited Kingdom
FunctionKPMG Business Services
Service LineMarket Development
Service Line Information

KPMG OverviewKPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.
With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job DescriptionOverview

KPMG UK is one of the largest member firms of KPMG’s global network providing Audit, Tax and Advisory services. In the UK we have 600 partners and over 13,000 professionals working together to deliver value to our clients across 22 offices.

KPMG goes to market via three market coverage groups across the UK; Financial Services, Corporates and National Markets and delivers services and solutions across four key capabilities: Audit, Tax, Consulting and Deal Advisory. Our operating model is capability managed and coverage informed.

Marketing’s role in this proposition development is vital – instigating and managing end-to-end marketing programmes that begin with brand building around these issues in the media and digital space right through to developing content for relationship building in the boardroom which result in generating profitable revenue.

Our market proposition is essentially issues-led as we seek to provide our clients with insight around major issues affecting their businesses and the support to solve them. The National Markets marketing team work closely with the business and capabilities (our solutions) to run demand-led campaigns aligned to client issues.

Enterprise is the strategic priority within National Markets and engages fast-growth and privately-owned (predominantly mid-market) clients. Target buyers are business-leaders of privately owned organisations with strategic decision-making responsibility from MDs to Founders, CEOs and CFOs in larger organisations (board-level equivalent). Enterprise is a strategic growth area and fundamental to KPMG’s long-term growth ambitions.

Role summary

The Assistant Manager plays an important role both within the National Markets team and within the wider Marketing team, providing support to Managers and Senior Managers.

The day-to-day functioning of the role, sees the Assistant Manager active in a wide range of marketing activities across both traditional and digital channels; using data analytics and business intelligence to monitor, assess and report on marketing effectiveness. Helping in the content curation process, liaising with in-house teams to ensure brand and compliance approvals, and utilising both internal and external resource for the creation of digital assets and content.


The ideal individual for this role will be a highly-organised self-starter who is interested and experienced in digital and campaign marketing. And who enjoys taking on responsibility and making a positive contribution to the activities of the Marketing team.

You will understand the importance of good relationships both within and outside the organisation, using your influencing and negotiating skills to ensure that relationships with third parties work to the best advantage of KPMG, and to promote harmony, understanding and positive contribution internally.

Key functional aims of this role

- Supporting in the delivery of marketing programmes and campaigns to support objectives
- Copywriting and proof reading materials and ensuring they adhere to our tone of voice
- Working with other members of the marketing team to ensure programmes are joined up, sponsored and delivered on budget in line with firm strategy
- Building trusted relationships and working closely with the Enterprise segment leads, regions and BD teams
- Supporting the delivery of high quality management information on the performance of marketing activities and programmes
- Being a brand ambassador and ensuring that all campaigns adhere to the necessary brand and risk guidelines
- Managing ad-hoc marketing requests (video production/design e-invites/web updates)
- Supporting at various events and conferences

Reports and Accountability

This role will report to the Marketing Manager in the Enterprise team.

You will be expected to work largely autonomously within the firm’s overall strategic priorities. You will work with colleagues across the function to ensure successful collaboration and delivery of campaigns through our core market channels.

Candidate requirements

- BA university degree or equivalent
- Professional marketing qualification (CIM) preferred
- An interest and experience in events and digital marketing
- Experience working in the marketing function of a large business organisation is preferred
- Previous experience of marketing in a professional services organisation is essential
- Highly creative and innovative with a strong grasp on existing and emerging digital technologies
- Highly proficient in all MS Office packages and knowledge of CRM systems
- Experience with Umbraco, Google Analytics and Adobe Campaign is advantageous

Our Deal

Flexible Working

Our employees have many varied work schedules to suit their individual needs!

Our intelligent working options range from role sharing and flexible start and finish times, to home working and more informal arrangements agreed within teams.

Check out examples of KPMG employees enjoying different working patterns on our website and please do share your own individual requirements with us.

Applying with a DisabilityAs a member of the Business Disability Forum we're committed to ensuring a great experience for colleagues with a disability. Should you be successful after the initial application stage, please discuss any adjustments that you may require with your recruitment contact.

KPMG's commitment to diversity

We are proud of the value we place on individuality. We want you to bring your full self to work and maximise your potential. KPMG is a place where everyone can thrive, whatever their gender, ethnicity, disability, sexual orientation and socio-economic background.

Policy for Agencies

KPMG has a commitment to sourcing candidates directly and as such we do not accept speculative CV’s from agencies. Please check here to see our policy on agencies: Policy

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