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Manager - Media Research and Analysis

Date: Apr 24, 2019

Location: London, United Kingdom

Company: KPMG UK

AutoReq ID143357BR
Job TitleManager - Media Research and Analysis
CountryUnited Kingdom
LocationLondon
FunctionKPMG Business Services
Service LineIHQ
Service Line Information

KPMG OverviewKPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.
With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job Description
In supporting KPMGI’s trust and growth strategy, the Corporate Affairs function is responsible for protecting and strengthening the firm’s reputation, for securing its policy interests, for ensuring KPMG acts in accordance with its purpose and for ensuring that KPMG’s people have the information they need to fulfil KPMG’s vision.

It does this by ensuring that KPMGI has sufficient and timely oversight of reputational threats and opportunities and by working closely and collaboratively with member firms to ensure issues are identified early and successfully managed. The function ensures that KPMGI’s leadership, especially the Global Chairman, are able to promote and defend KPMG among those with the largest ability to affect KPMG’s reputation such as with internationally influential media, politicians and opinion formers. It also has responsibility for KPMGI’s citizenship activity, which seeks to increase and improve the contribution KPMG makes to society.

Role Summary

The Manager, Media Research and Analysis supports the Head of Corporate Media and Issues Management by evaluating and measuring the external voice, footprint and reputation of the firm as experienced and interpreted by the media.

The role will not involve directly dealing with the media. Its primary responsibilities are to:

- measure the corporate reputation of KPMG through the Reputation Index
- re-energise our approach to media and social media monitoring
- work with colleagues in global marketing to support integrated Clear Choice reporting
- work closely with member firms to ensure KPMG’s standing in the media is being monitored, evaluated and reported.
- provide the leadership of KPMGI and the network more broadly with timely reports on relevant issues in the media together and rapid handling advice whenever an issue in the media emerges that could threaten KPMG’s reputation.
- ensure the head of media in each member firm is provided with the insights and advice on all relevant issues that could appear in the firm’s local media.
- design a system for measuring the strengths and weaknesses of member firm’s media relationships.

Technical Skills & Qualifications


- A strong understanding of press office / media practices, methodologies and trends
- A strong understanding of traditional media, digital and social platforms to achieve external affairs objectives
- Advanced understanding of methodologies for media evaluation
- Exceptional communication and presentation skills, with public relations experience
- Bachelor’s degree in business administration, journalism, media studies, public relations or a related field
- Professional post-graduate qualification preferred
Experience & Knowledge

- Experience in media relations and analysis
- Experience working in a complex international or diverse cross-cultural environment ideally gained in a professional services firm
- A track record of development of and implementing forward-thinking approaches to strategic challenges that have a lasting impact on the organisation and its operating performance
- Experience of transformational change within organisations or teams arising from the introduction of new technologies or processes, ideally with experience of managed collaboration to effect the transformation
- Comfortable with complexity and finding a new path or solution coupled with strong business acumen
- Strong influencing skills, an ability to articulate clear, compelling ideas and to persuade others to take action; confident and effective interacting with senior business leaders
- Collaborative and with the ability to establish and build strong, professional relationships both internally and externally
- Strong leadership skills and team and people development skills, role modelling ethical and collaborative working, and able to foster a creative and inclusive working environment
- Strong client service orientation
- Willingness to travel internationally

Our Deal

Flexible Working

Our employees have many varied work schedules to suit their individual needs!



Our intelligent working options range from role sharing and flexible start and finish times, to home working and more informal arrangements agreed within teams.



Check out examples of KPMG employees enjoying different working patterns on our website and please do share your own individual requirements with us.



Applying with a DisabilityAs a member of the Business Disability Forum we're committed to ensuring a great experience for colleagues with a disability. Should you be successful after the initial application stage, please discuss any adjustments that you may require with your recruitment contact.

KPMG's commitment to diversity

We are proud of the value we place on individuality. We want you to bring your full self to work and maximise your potential. KPMG is a place where everyone can thrive, whatever their gender, ethnicity, disability, sexual orientation and socio-economic background.

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