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Head of Corporates Marketing

Date: May 9, 2019

Location: London, United Kingdom

Company: KPMG UK

AutoReq ID142989BR
Job TitleHead of Corporates Marketing
CountryUnited Kingdom
FunctionKPMG Business Services
Service LineMarket Development
Service Line Information

KPMG OverviewKPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.
With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job Description
KPMG is managed by our four capability groups and market-informed by three market coverage groups across the UK; Financial Services, Corporates and National Markets. KPMG’s Corporates segment is principally focused on Business to Consumer (B2C) and Business to Business (B2B).

Our market proposition is essentially issues-led as we seek to provide our clients with insight around major issues affecting their businesses and the support to solve them.

Marketing’s role in this proposition development is vital – instigating and managing end-to-end marketing programmes that begin with brand building around these issues in the media and digital space right through to developing content for relationship building in the boardroom and generating leads via performance marketing on-line.

Role summary

This is a challenging role working within the Corporates markets team and will give the individual the opportunity to set the standards for our future marketing efforts.

The Head of Marketing for Corporates will be a creatively-minded marketing generalist with a strong, in-depth sector knowledge of the B2C and B2B segments and expertise in the full range of activities across both traditional and digital channels.

This knowledge is essential to ensure that the individual quickly gains credibility with partners and is able not only to listen and influence their needs, but also to help develop their thinking into effective sales and marketing programmes.

As such, the individual will be responsible for leading the Corporates marketing team – currently 8 marketing professionals – to deliver exciting new integrated end-to-end programmes designed both to improve the firm’s position in the market and to ensure consistency with KPMG’s ‘One Firm’ market-facing approach. This will include pan-sector programmes as well as working with sub-sector leadership to develop and deploy specific sector issues based campaigns in support of prioritised capability areas. It will require close working with our Capabilities marketing team to ensure these programmes are customised as appropriate and deployed for the Corporates market.

The role will also include liaison with the Global Marketing teams to ensure campaign thinking is aligned to ensure consistency of messaging for key global B2C and B2B priority accounts based in the UK.


The Head will be a capable individual with a high level of emotional intelligence. They will be able to balance the overall goals of the segment with the needs of the sub-sectors and to make sure all marketing activity within the group aligns with the firm’s overall priorities.

Given the breadth of the sectors, you will be comfortable with running multiple projects at once, striking a balance between getting sufficiently involved with the detail to keep the content sharp on the one hand, and maintaining a broad, strategic view on the other.

This balance must be achieved at all times, so you will be flexible and agile, able to act under pressure with grace and a sense of humour, with the ability to delegate and monitor appropriately.

You will need to display and maintain high levels of energy and drive in order to ensure projects are delivered in timely fashion with the maximum impact and good feedback to the business.

Key functional aims of this role

- Responsible for evolving and executing marketing strategy within Corporates ensuring it remains aligned to the overall KPMG marketing plan, working closely with senior marketing manager to implement the agreed plan.
- Working closely with other members of the Marketing team to ensure all programmes are joined up, sponsored and delivered on budget in line with firm strategy, their success measured and monitored.
- Prioritising marketing campaigns and proposition support for the key fields of play identified by the Corporates Leadership team as critical to both current and future revenue streams. Oversight of all marketing communications in the Corporates segment, from conception through content origination to delivery.
- Oversight of sector-specific event development and delivery.
- Responsible for day-to-day management of the Corporates marketing team, including conflict resolution, personal development.
- Reporting to the UK Marketing Director regularly and/or as the situation demands
- Interfacing with the Head of Corporates and the Corporates Leadership Team (in particular the Clients & Growth leader) on a continuous basis to ensure marketing programmes and campaigns are understood and leveraged as well as incorporating feedback from the front line.
- Acting as an ambassador as to the capabilities of the Marketing function to internal clients and stakeholders

Reports and Accountability

This role has a hard-line report to the UK Marketing Director and a dotted-line report to the Clients & Growth leader of Corporates within the firm’s matrix management structure.

You will be expected to work autonomously within the firm’s overall strategic priorities and direct support from other members of marketing to implement initiatives.

Core technical competencies and required level of competence
You are required to become a champion for the KPMG brand and effective proposition development, demonstrating ideas for advancing the brand, leading workshop sessions with the business and educating junior team and other KPMG people.

You will be an expert on marcomms, setting strategy across the business (relationship development programmes, sectors and service lines), engaging with the business and BD to ensure key messages and client issues are effectively presented. You will be adept at managing and translating complex issues for diverse audiences.

You will be able to develop, enhance and execute relationship-building and revenue-generating programmes, acting within the strategic aims of the business to deepen and extend client relationships.

You will use your deep understanding of business trends and issues to develop strategies which make a positive impact in our priority markets and add value to the business. You will identify and instigate third-party affiliations to ensure KPMG is the partner of choice.

You will direct the marketing strategy and planning process, managing budgets and engaging with the business to determine the effectiveness of marketing spend.

Candidate requirements

- BA university degree or equivalent
- Professional marketing qualification (CIM) preferred
- Proven experience in sector marketing
- A good general knowledge of the business, economic, political and social issues prevalent within the UK, Europe and internationally
- Previous experience of marketing in a professional services organisation is highly desirable
- Highly proficient in all MS Office packages (including Powerpoint) and knowledge of CRM systems
- At interview, you will be able to demonstrate good knowledge of KPMG’s key strengths and brand proposition
- You will also be able to offer constructive commentary on some of the firm’s key marketing programmes as viewed from the public domain and offer suggestions as to how you might create transformative change within Corporates Marketing

Our Deal

Flexible Working

Our employees have many varied work schedules to suit their individual needs!

Our intelligent working options range from role sharing and flexible start and finish times, to home working and more informal arrangements agreed within teams.

Check out examples of KPMG employees enjoying different working patterns on our website and please do share your own individual requirements with us.

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