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External Communications Senior Manager

Date: Apr 16, 2021

Location: London, United Kingdom

Company: KPMG UK

Global External Communications Senior Manager

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 147 countries and territories and have more than 219,000 people working in member firms around the world and with FY19 revenues at more than US29.75B. KPMG International, a matrix organization, works at the global level and sets strategy, ensures global consistency and provides expertise to support member firms in the achievement of their business and Employer of Choice objectives.

Drive communications approaches to protect and enhance the firm’s reputation and support its Trust and Growth ambitions. Support Global Business Priorities & Strategic Account Leadership.

Be the “outside-in” thinkers within the team. This means engaging with channels, communities and stakeholders outside of KPMG to support the design of external communications approaches that will land effectively.

This is a challenging global role that will involve day-to-day liaison with KPMG leadership, national firms and key global third parties. All outputs and activities must be to the highest possible standards and the successful candidate will need to display exceptional communication and influencing skills, as well as a keen sense of business acumen and professional judgement.

Key Responsibilities include:
- Create and execute external communications plans and content that address the full range of external channels
- Media relations – including developing earned media plans and messaging and engaging directly with media where appropriate.
- Content development – including articles, blogs, podcasts, interviews and videos for key campaigns
- Social Media – including providing guidance on leveraging social media, and accountability for global properties. Stakeholder communications – including regulators, alumni, clients, analysts, alliances
- Build relevant expertise and relationships (e.g. with journalists with global reach) to maximise impact of external outreach.

Enhance Market Profile and Reputation
- Collaborate with leadership to build and deliver KPMG’s external messaging to key target audiences
- Identify and support communications opportunities to build KPMG’s reputation, including attendance at key events, social media, thought leadership and industry associations
- Develop and implement thought Leadership projects based on the key client issues aligned with KPMG’s global business priorities
- Maintain KPMG’s digital presence by using creative channels to enhance and maintain KPMG’s position in the market
- Work with the individual function M&C leaders to develop marketing and communications initiatives in support of specific products, solutions, services and capabilities
- Build and manage a network of relevant media relationships across key business areas
- Work closely with and collaborate across countries, ensuring they utilize the global programs and best practice is shared across the global organization

Budget management and ROI
- Responsible for the day-to-day management of a budget and meeting set KPIs for key projects and programs
- Responsible for the effective use of allocated global communications program budget and regularly report results to demonstrate value and ROI
- Monitor and evaluate success of our external communications campaigns

Key Accountabilities
- 40 % - Program development, management and execution – working closely with the External Communications Lead, develop and implement the external communications plan
- 30 % - Account focused activities – development of content and related communications and collaboration with colleagues across the functional area of focus.
- 15 % - Internal stakeholder and network management and engagement – make regular touch points and developing strong relationships with member firm Global Tax & Legal communications leads to get their engagement and adoption on global communications activities to help drive consistency across the market.
- 15 % - Evaluation and ROI – ongoing evaluation of all external communications activities to help inform future decisions and activities.

- Champion inclusion: Creates an environment in which all people feel like they belong
- Drive quality: Delivers high-quality products and exceptional service that provide value and exceed client expectations
- Advance an ethical environment: Takes personal responsibility for the ethical environment of the firm and encourages others to do the same
- Apply a strategic perspective: Uses diverse sets of inputs to develop a broad perspective on business and people issues
- Make sound decisions: Exercises sound ethical and business judgment when making decisions
- Foster innovation: Embraces a culture of innovation and experimentation to create value
- Demonstrate self-awareness: Focuses on self-development and continuous learning, using insight to build capability and confidence
- Build collaborative relationships: Connects with individuals, teams and organizations to build lasting, collaborative relationships that enable global, firm-wide growth
- Develop and motivate others: Engages teams, instils confidence, and coaches people to find meaning in their work and achieve exceptional results

Technical Skills
- Communication skills
- Writing skills
- Excellent media relations skills
- Social media and digital skills
- Project management skills
- Business acumen

Experience & Knowledge
- Experience in professional services and/or a B2B environment will be an asset.
- Experience supporting and working with senior management.
- Experience of developing compelling value propositions for services/campaigns and creating integrated issue based platforms both for promoting relationships and generating revenue.
- Excellent writing and communication skills, with an ability to grasp business objectives and translate into actionable technical and functional requirements.
- Strong influencing skills to act professionally, calmly and persuasively when dealing with key internal stakeholders.
- Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world.
- Willingness to work flexible hours as required - connecting and collaborating with colleagues in different time zones.
- Proven ability to create, engage and maintain a strong professional network to achieve corporate goals.
- Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. Experience of the above in a global, matrix context would be advantageous.

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