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Director - Marketing Proposition Lead, Connected Customer

Date: Jan 13, 2021

Location: London, United Kingdom

Company: KPMG UK


The Role




This is a senior leadership role within KPMG’s Customer division – one of the fastest-growing and strategically vital areas of the group. This is a newly created role which will focus on winning and developing profitable client work; leading marketing & customer growth teams to exceed client objectives; and building a world-class powered marketing proposition for KPMG.



KPMG is putting customer-centric transformation at the heart of their strategy – and a highly effective marketing proposition will be an essential component. The current marketing proposition needs strengthening considerably and transforming into a KPMG Powered signature process – therefore this role will balance hands-on delivery with exceptional senior leadership – building the capabilities from the ground up to deliver a world-class marketing proposition whilst simultaneously developing a strong pipeline of customer marketing client opportunities.





Responsibilities


This is a newly created role – with responsibilities aligned to the three critical role objectives:



Winning & developing profitable client work:




- Developing a day 1 connected customer marketing proposition for immediate roll-out – quickly understanding client pain points and tailoring high-impact solutions based on superior insight.





- Identifying and securing a strong pipeline of marketing-led client opportunities








- Supporting cross-functional & market teams’ client work with marketing leadership & expertise throughout the client lifecycle







Leading marketing & customer growth teams to exceed client objectives:



- Identifying (internally and externally) and bringing together the right talent mix for each client opportunity





- Providing inspirational leadership across multiple teams (KPMG and client side) to ensure the best possible client outcome – whilst creating an environment where our talent can thrive








- Building a strong bench of marketing talent within KPMG







Building a world-class Powered Marketing proposition:



- Creating a 3 year roadmap to establish KPMG as a leader in customer marketing consulting





- Harnessing the customer marketing expertise from across the KPMG group – and sourcing/creating new capability – to launch a Powered Marketing proposition








- Acting as the authority on marketing within KPMG and visibly championing and promoting KPMGs marketing credibility externally











Scope of role


- The role is a band A (director) within KPMG’s customer division and will support all functions and markets where appropriate




- This role will be the proposition stack lead for Marketing within KPMG







- Scope of Powered Marketing capabilities: Effectiveness & Optimisation; Capability & Operating Model; Strategy, Planning & Portfolio Mgt; Communications Strategy & Lifecycle; Supplier/Agency Mgt & Audit; Automation, Mar/Adtech.








The Person



- A proven marketing leader with 10yrs+ client side senior mgt experience




- An exceptional leader – with proven ability to inspire teams and create environments in which people can thrive. Experience of building and leading cross-functional / market teams across multiple businesses / geographies essential







- Substantial knowledge & experience across the customer marketing value chain: insight & strategy, planning, brand, acquisition, value management, retention







- Substantial knowledge & experience of marketing operations: target operating model, effectiveness & optimisation, systems & infrastructure (inc martech & MMM), agency mgt, media auditing







- Deep understanding of marketing theory – with demonstrable evidence of putting into practice in firms with local and global footprint







- Highly analytical – able to digest significant volumes of data & to arrive at impactful and actionable insights. Specific experience of MMM and econometric measurement to drive performance essential







- Highly commercial – ability to quickly demonstrate the £value of customer & marketing activity –P&L management experience







- Highly credible with c-suite level decision-makers – experience of demonstrating value of marketing to senior finance professionals and selling in customer / marketing strategies based on robust business cases







- Large external network – with key decision-makers – in one or more market sectors







- Excellent academics in relevant marketing areas









Qualifications








- Educated to MBA / postgraduate level





- Additional marketing leadership qualifications desirable










Additional Information

The role can be based in anyone of our major offices in the UK (Manchester, London, Leeds, Edinburgh or Glasgow) and will include travel; candidates must have a willingness to travel frequently, both domestically and internationally on occasions, with the potential to be away from home for set periods of time.




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