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Director & Brand Proposition Lead, Connected Customer

Date: Feb 16, 2021

Location: London, United Kingdom

Company: KPMG UK

The Role

This is a senior leadership role within KPMG’s Customer division – one of the fastest-growing and strategically vital areas of the group. This is a newly created role which will focus on winning and developing profitable client work; leading brand & customer growth teams to exceed client objectives; and building a world-class powered marketing proposition for KPMG.

KPMG is putting customer-centric transformation at the heart of its strategy – and a highly effective brand proposition will be an essential component. The current brand proposition needs focus and leadership therefore this role will balance hands-on delivery with exceptional senior leadership – building the capabilities from the ground up to deliver a world-class brand proposition whilst simultaneously developing a strong pipeline of client brand opportunities.


This is a newly created role – with responsibilities aligned to the three critical role objectives:

Winning & developing profitable client work:

Developing a day 1 brand proposition for immediate roll-out – quickly understanding client pain points and tailoring high-impact solutions based on superior insight.

Identifying and securing a strong pipeline of brand-led client opportunities

Supporting cross-functional & market teams’ client work with brand & marketing leadership & expertise throughout the client lifecycle

Leading brand & customer growth teams to exceed client objectives:

Identifying (internally and externally) and bringing together the right talent mix for each client opportunity

Providing inspirational leadership across multiple teams (KPMG and client side) to ensure the best possible client outcome – whilst creating an environment where our talent can thrive

Building a strong bench of brand talent within KPMG

Building a world-class Powered Brand proposition:

Creating a 3 year roadmap to establish KPMG as a leader in brand consulting

Harnessing the brand expertise from across the KPMG group – and sourcing/creating new capability – to launch a Powered brand proposition

Acting as an authority on brand within KPMG and visibly championing and promoting KPMGs brand credibility externally

Scope of role

The role is a band A (director) within KPMG’s customer division and will support all functions and markets where appropriate

This role will be the proposition stack lead for Brand within KPMG

The Person

A proven brand-led marketing leader with substantial and extensive client side senior mgt experience

An exceptional leader – with proven ability to inspire teams and create environments in which people can thrive. Experience of building and leading cross-functional / market teams across multiple businesses / geographies essential

Substantial knowledge & experience across the brand marketing value chain

Substantial knowledge & experience of brand development – from vision and purpose development through to touchpoint optimisation

Deep understanding of marketing theory – with demonstrable evidence of putting into practice in firms with local and global footprint

Highly analytical – able to digest significant volumes of data & to arrive at impactful and actionable insights around brand development

Highly commercial – ability to quickly demonstrate the £value of brand & marketing activity –P&L management experience

Highly credible with c-suite level decision-makers – experience of demonstrating value of marketing to senior finance professionals and selling in brand/ marketing strategies based on robust business cases

Large external network – with key decision-makers – in one or more market sectors

Excellent academics in relevant marketing areas


Educated to MBA / postgraduate level or equivalent

Additional marketing leadership qualifications desirable

Additional Information

The role can be based in anyone of our major offices in the UK (Manchester, London, Leeds, Edinburgh or Glasgow) and will include travel; candidates must have a willingness to travel frequently, both domestically and internationally on occasions, with the potential to be away from home for set periods of time.

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