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Marketing Executive: Capabilities

Date: Jan 8, 2019

Location: London, United Kingdom

Company: KPMG UK

AutoReq ID140294BR
Job TitleMarketing Executive: Capabilities
CountryUnited Kingdom
LocationLondon
FunctionKPMG Business Services
Service LineMarket Development
Service Line Information

KPMG OverviewKPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job DescriptionRole summary
The Marketing Executive plays an important role within the capabilities marketing team, providing support to Managers and Senior Managers to support the marketing programmes across a variety of service lines.
The Marketing Executive has a number of responsibilities including managing campaigns on the firm’s CRM system involving segmentation of data, establishing targeting lists and coordinating campaign approvals, whilst ensuring campaigns adhere to the necessary B&RC guidelines.
You will have the ability to draft supporting communications tailored to your audience, co-ordinate Events with good venue knowledge and understanding of event production, be involved with PR initiatives and be responsible for the administration of marketing systems and processes.
The day-to-day functioning of the role, meanwhile, sees the Marketing Executive active in a wide range of marketing activities across both traditional and digital channels. Using data analytics and business intelligence to monitor, assess and report on marketing effectiveness ensuring revenue linked to activities are measured.

Role-style
The ideal individual for this role will be energetic and highly-organised, someone who enjoys taking on responsibility, with a willingness to learn and making a positive contribution to the activities of the UK Marketing team.
You will be highly-professional, able to work within budget to the exacting standards required in a leading professional services environment.
You will understand the importance of good relationships both within and outside the organisation, using your influencing and negotiating skills to ensure that relationships with third parties work to the best advantage of KPMG, and to promote harmony, understanding and positive contribution internally.

Key functional aims of this role
Content development – ensuring marcomms toolkit is fully leveraged – focus on digital work
Content production – developing and delivering on-budget project plans, project managing production process with external and internal agencies
Campaign management - across all marketing channels including events, sponsorship, digital and communication channels
Programme management – contributing to planning and budgeting process, monitoring material available for end-to-end programmes
Event management – good venue knowledge, understanding of event production, attention to detail.
Identifying business trends, competitor understanding and analysis
Managing risk approval process, developing and cascading best practice, coaching team members.
Reports and Accountability
This role will report to a Marketing manager.

Candidate requirements
BA university degree or equivalent
Highly proficient in all MS Office packages (including PowerPoint) and knowledge of CRM systems
Previous experience of marketing and working with senior stakeholders in a professional services organisation is highly desirable.
Strong project and people management skills, and an ability to structure task allocations around critical goals.



Our DealIf the chance to work with interesting clients and innovative technology wasn’t rewarding enough, we’ll motivate you in other ways too. At KPMG you can expect real responsibilities and opportunities to grow professionally.


‘Our Deal’ sets out all the different ways you’ll be rewarded at KPMG. Among other things you can benefit from honest conversations about your career as well as a range of other rewards. In all these ways and more, we have created an environment that can bring out the best in you.

Flexible WorkingWhile some of our client-facing professionals can be required to travel regularly, and at times be based at client sites, we are supportive where possible of helping you to achieve a balance between your home and work demands.

We are happy to discuss individual requirements and our range of flexible working arrangements could be of interest. Furthermore, as part of the recruitment process, we can put you in touch with people who work flexibly so you can understand from them what our culture is like.

Applying with a DisabilityKPMG are proud to be an inclusive, equal opportunity employer and we seek to attract and retain the best people from the widest possible talent pool. As a member of the Business Disability Forum we're committed to ensuring that you are treated fairly throughout our Recruitment Process. Should you be successful after the initial application stage, please discuss any reasonable adjustments that you may require, with your recruitment contact.

KPMG's commitment to diversity

We are proud of the value we place on individuality; we want you to bring your full self to work and truly maximise your potential. We believe that your individuality helps us to deliver the best results for our clients. Diversity of background, diversity of experience, diversity of perspective - that's the KPMG difference. But, don't take our word for it, find out more about diversity at KPMG.



Returning to work after a break
At KPMG, we appreciate that returning to work after an extended career break can be daunting. We understand that those with experience who have taken a career break have a wealth of experience and knowledge to offer our organisation, which helps us to achieve our business goals. We will support you to refresh your skills, develop your confidence and provide a supportive network across the firm to help you best integrate into the working environment. This role welcomes applications for individuals who have been out of work for 18 months or more and who have previous relevant experience.

Policy for Agencies

KPMG has a commitment to sourcing candidates directly and as such we do not accept speculative CV’s from agencies. Please check here to see our policy on agencies: Policy


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