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Marketing Assistant Manager - Learning - UK Wide (12 Month FTC)

Date: Oct 6, 2021

Location: Leeds, United Kingdom

Company: KPMG UK

The Team

We offer an end-to-end learning service that combines advisory, specialist content, and learning delivery, building on the capability developed for clients. Our interdisciplinary Connected Learning department aims to create a culture of learning by delivering quality, innovative learning that is easily accessible, embedded to the learner’s role and has a measurable impact. Connected Learning is an emerging, but integral part of our Consultancy practice and brings together KPMG's breadth and depth of subject matter expertise with our learning design and technology skills and capabilities to help improve individual and organisational performance. It is an exciting capability area that seeks to tackle the full breadth of clients’ learning needs.
Our work covers a whole spectrum of services at the scale and quality that the market is demanding. By closely monitoring market drivers and learning trends, we have combined a best of breed technology enabled platform with a modular approach, a library of re-usable digital content and a service delivery capability. Our Learning Solutions curriculum is designed to deliver more than just training. A core part of our offering is to help clients make the connection between what their workforce has in terms of measurable skills, what they don’t have and what they need to have. This helps clients realise their immediate and future strategic business aims.
Learning 2020
One of our key learning projects is to work with external partners and Her Majesty's Civil Service to integrate and coordinate service delivery and customer experience of cross-government learning for the United Kingdom’s Civil Servants. As part of this Learning 2020 project, we are responsible for coordinating multiple service providers, tailoring learning content, delivery of ‘off the shelf’ learning products, and measuring impact and effectiveness. We aim to help the Civil Service embrace a culture of learning, increase the range and quality of learning solutions, and improve the value for money of its learning and training interventions. We aim to help the Civil Service provide its staff with a seamless and impactful learning experience that is coordinated and built collaboratively to leverage leading practices and subject matter experts from multiple industries and service providers.


The Role

The Marketing Assistant Manager is primarily responsible for delivering the marketing and communications plan aimed at supporting sales, account, and relationship building efforts around our learning products and services. The Marketing Assistant Manager drives marketing, communications and end-to-end campaign management activities by leading on editorial content planning and production, maintenance and continuous improvement of product-related assets, channel development (digital, social media, email, newsletter and events), and brand governance.
The Marketing Assistant Manager has a record of successful event and publication skills and must be able to manage small project teams to meet tight deadlines while maintaining a high-quality standard. The role requires excellent communication skills, independent decision-making and a high degree of creativity. Strong project management and administration skills, including website and graphic design are desirable.
As a role model, the Marketing Assistant Manager must embody KPMG’s values and demonstrate a commitment toward the accomplishment of the team’s goals.
Role and Responsibilities
— Support the development of the marketing and communications strategy to support and drive the business objectives of the KPMG learning team, our clients and core lines of business
— Assist in the delivery of the integrated marketing and communications plan –implementing quarterly campaigns and monthly activities for different audience segments
— Help translate overarching campaign themes into monthly activity plans and manage the associated priorities, resources and timelines to deliver on time and to budget
— Assist with the cascade of quarterly campaign plans, bringing teams in the wider programme and supply chain up to date with planned activity
— Measure key performance indicators for campaign activity and report on ROI and engagement metrics
— Own and manage the marketing and communications events calendar. This will include project managing individual events - such as business development activity with priority accounts through to regional roadshows for broad audiences
— Collaborate with subject-matter, business development and sales leads to identify and translate client issues into go-to-market messages for diverse audiences and channels
— Support tactical marketing interventions such as account planning, stakeholder mapping and customer surveys etc. to inform business and marketing planning and effectively shape priorities and investment decisions
— Interface with clients and customers on marketing projects and deliverables. This may include support with winning new business, such as bids and proposals
— Apply marketing acumen to drive awareness and enhance reach. This may include support with PR, social media, advertising and third-party affiliations etc.
— Apply knowledge of the Civil Service and L&D sector to support the design and delivery of the team’s editorial pipeline. Use editorial and thought leadership content to deepen and extend KPMG’s voice and market presence
— Champion the brand and establish a consistent, best practice approach for the production and dissemination of assets
— Assist with the development of new creative assets – from articles and blogs, through to flyers, presentations and campaign communications
— Set KPIs and provide high quality management information (including ROI) on the performance of marketing activities and programmes
— Manage performance and activity within the team.

The Person

Essential
— At least demonstrable experience in a marketing and communications discipline, with experience of the L&D sector
— Understanding of KPMG’s brand and marketing guidelines
— BA university degree or equivalent
— Experienced marketer with a proven ability to deliver campaign activity across a broad range of channels and audiences
— Creative and innovative with a good understanding of existing and emerging marketing techniques (including digital technologies)
— Excellent communication skills - both verbally and through clear and descriptive written work
— Strong interpersonal, project management and organisation skills with exceptional attention to detail
— Resilient; with experience of working under pressure and managing conflicting priorities
— Comfortable making decisions independently, while informing and consulting others relevant matters
— Strong writing, editing and proofing skills with good attention to detail
— Able to thrive in a fast-paced, dynamic and evolving work environment.
Desirable
—Prior experience working with the Public Sector and Central Government
—Proficient in all MS Office packages and knowledge of CRM systems.


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